Judy Chou is best known for her bold and avant-garde style. Although she doesn’t come from a fashion background, her passion for fashion has motivated her to become a host, a stylist, and now a fashion influencer. She believes that there’s no right answer in fashion because fashion is a medium to express our confidence and charm. For this reason, she is willing to try any style, however daring. Chou has championed digital fashion in recent years, helping pioneer digital clothing in Taiwan.

Famous brands don’t really grab Chou's attention; instead, the creativity of emerging designers appeals to her more. That’s why she usually supports niche brands and Taiwanese local brands on social media.