KSK Group Berhad CEO Joanne Kua wears many hats: she’s the managing director of the group’s property arm KSK Land; co-founder of award-winning in-house software engineering and data science division, KSK City Labs; and co-founder of Sunday Insurance, Thailand’s first full-stack insurtech provider that’s on the verge of expanding to more Southeast Asian markets.

In April 2022, KSK City Labs bagged the Malaysia Technology Excellence Award in the real estate category for its 8 Conlay resident service app and its AI-driven dynamic pricing engine in line with KSK City Labs’ overall vision to harness the potential of big data and analytics in property development.

Known for her visionary business approach, Kua believes that experimentation, failure and innovation go hand-in-hand—a company-wide concept that’s upheld and illustrated in KSK Group’s unique “Failure Festivals”.