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Jo Ann Bitagcol
Model, photographer, designer
An unconventional tastemaker whose fearless intuition and cultural lens redefine style and purpose
Jo Ann Bitagcol has lived several lives in fashion: first as a model, then behind the camera and now as the designer of her eponymous label. Known for an experimental, intuition-led approach to dressing, she naturally incorporates heritage with modernity. Through her work, she supports artisans and celebrates Filipino culture, proving that style with purpose can be both fearless and thoughtful.
Fashion is therapeutic. It gives happy, good energies when done correctly.
- Jo Ann Bitagcol -
Photos and Videos
Impacted Industries
The Arts
Fashion & Beauty
Credits
Creative Direction: Anton San Diego
Photography: Patrick Diokno
Words: Syrah Vivien Inocencio
Jewellery: Cartier
Styling: Jo Ann Bitagcol and MJ Benitez
Make-Up: Johnson Estrella
Hair: Rudolf Davalos
Set Design: Rocketsets
Photography Assistant: Enzo Sta Catalina and Bermar Daz
Production: Michelle Soriano, Isabel Martel Francisco, Dorynna Untivero, and Johannah Reglos
Location: Siren Studios
Outfit: Bitagcol, Fino, Ivarluski Aseron, Margiela
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