Jirarot “Wat” Pojanawaraphan

Managing director, Circular by SC Grand

Tatler Asia
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The Creatives | Wat Pojanawaraphan leads the charge in making SC Grand—and the fashion industry at large—more sustainable

Jirarot “Wat” Pojanawara is the managing director at Circular by SC Grand, a brand that focuses on making the textile industry more sustainable. Under his leadership, Circular has become a pioneer in mechanically recycling textile waste to create new fabrics. This initiative aligns with the broader goals of promoting a circular economy and reducing environmental impact of fashion as a whole. Circular by SC Grand not only produces its own line of sustainable clothing but also collaborates with various designers and garment manufacturers to create recycled fabric-based collections.

Impacted Industries


  • Sustainability

  • Fashion & Beauty

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