With a background in fintech and investment management, Jessada Sookdhis, who is also president of the Thai Fintech Association, founded Finnomena in 2015 as a platform through which Thais can create investment strategies and put money into mutual funds, growing their wealth with a little help and investment advice from the platform’s robo-adviser. Currently Thailand’s largest wealth management fintech platform, Finnomena raised its Series B funding of US$10 million in 2020.