Jeremy Lim helms his family-owned luxury-watch retail businesses, Cortina Holdings and Cortina Watch as executive director and chief executive officer respectively. Founded in 1972, Cortina Watch made a name offering high-quality timepieces over the years, and today it operates boutiques in countries such as Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan. It carries brands such as Vacheron Constantin, Omega, Panerai, Longines and Jaeger-LeCoultre.

Mainboard-listed Cortina Holdings acquired Sincere Fine Watches for SG$84.7 million in March 2021, giving it exclusive distributorship rights to the Franck Muller brand in 13 countries in Asia-Pacific. In doing so, Cortina gained access to distribute Sincere’s portfolio of timepiece labels across 40 combined outlets; the latter’s brands include A. Lange & Sðhne, Frederique Constant, Oris and Tissot.

Lim, who launched Cortina’s e-commerce presence in 2018, graduated from Edith Cowan University, Australia with a business degree, majoring in accounting and finance. The president of the Singapore Clock & Watch Trade Association was also appointed a council member of the Singapore Chinese Chamber of Commerce and Industry in 2019.

As part of the company's 50th anniversary this year, Cortina collaborated with eight partner brands, such as Patek Philippe, Chopard and Tag Heuer, to release a series of exclusive editions.