If Jenny Tsang’s Instagram account is anything to go by, the Hong Kong-born, California-raised content creator knows how to serve good style all year long. Creating effortless ensembles is her forte: by pairing oversized coats and combat boots, or flowy dresses and sneakers, she strikes the right balance between masculine and feminine each time.

When she isn’t creating content for her nearly 300,000 followers or working on her clothing brand byTsang, she is dancing—she loves both jazz and hip-hop—a skill she says she picked up in high school. The fashion-focused blog she started in 2014 has grown to become a multi-faceted brand, with Tsang recognised as a certified leader in the style stakes.