Jae de Veyra Pickrell

Co-founder and CEO, All We Do Is Eat Inc

Tatler Asia

An editor’s eye, a restaurateur’s discipline and a collector’s instinct distilled into one compelling wardrobe

Fashion often rewards novelty; Jae de Veyra Pickrell seems more interested in what lasts. Years spent editing magazines, building restaurants and becoming a mother have shaped a wardrobe that is lean, sharp and self-assured. Masculine tailoring, feminine classics and the occasional wink of irreverence coexist without contradiction. Every purchase must justify its place, every silhouette earns its longevity, resulting in a fashion sense that feels less styled than simply right—calm, considered and instinctive.

 When I like how I look, I stop thinking about myself and can be fully present.

- Jae de Veyra Pickrell -

Photos and Videos


Tatler Asia

Impacted Industries


  • Fashion & Beauty

  • Food & Beverage