Jacques Christophe Branellec

Jewelmer has become synonymous with crafting a regenerative legacy under Jacques Christophe Branellec’s stewardship, combining the refinement of golden South Sea pearls with a commitment to environmental and community initiatives. The brand marked several milestones since 2024, including the creation of the Lumière de l’Infini Crown—the first Miss Universe crown crafted in the Philippines and the first to feature its iconic golden pearls. This achievement celebrated the expertise of Filipino pearl farmers and master craftsmen, reinforcing national pride.

Branellec also oversaw the opening of Maison Jewelmer in Makati, an immersive concept imagined for its most distinguished clients that honours the South Sea pearl, the national gem of the Philippines, the environment and the people behind it. Beyond retail, his focus remains on conservation: through the Save Palawan Seas Foundation, he engages communities in reef rehabilitation, tree planting and coastal cleanups. His efforts earned him the Bronze Cross Medal from the Armed Forces of the Philippines, awarded for acts of heroism involving risk of life, and even after the challenges of Super Typhoon Carina, he continues to exemplify that same courage and commitment.

As vice president of the Pearl Commission at the World Jewellery Confederation and president of the French Chamber of Commerce in the Philippines, he shapes industry standards and international partnerships. Through his efforts in bridging a high jewellery Maison with environmental advocacy, Branellec has ensured that the golden South Sea pearl is not only a symbol of refined elegance but also a marker of regenerative practices and Filipino heritage.

Central to his vision is a commitment to continuity and stewardship. Branellec’s focus is not solely on milestones or accolades, but on preserving and enhancing what has been entrusted to him, ensuring that Jewelmer’s environmental, social and cultural values endure.