Irwan Hidayat

President Director, PT Sido Muncul Herbal Medicine and Pharmaceutical Industry Tbk.

Tatler Asia

Championing Indonesia’s herbal heritage and sustainable business, Irwan Hidayat is redefining corporate responsibility through Sido Muncul

Returning as President Director of Sido Muncul in April 2026, Irwan Hidayat brings decades of experience in Indonesia’s herbal medicine industry, continuing his commitment to advancing the relevance of jamu while championing responsible business practices. Under his leadership, Sido Muncul has demonstrated how a homegrown Indonesian company can pursue commercial success alongside environmental stewardship and community development.

The company’s sustainability efforts earned it the PROPER Gold rating for the 2024–2025 period, as well as first place in the large-enterprise category at Indonesia’s SDGs Action Awards 2025. These recognitions reflect Sido Muncul’s commitment to embedding environmental responsibility and social impact into its business operations. In 2024, Irwan also received the Green Leadership Utama honour from Indonesia’s Ministry of Environment and Forestry, followed by a Nusantara CSR Award in 2025 for sustainable business transformation. That same year, he published two books, including Total Corporate Responsibility, further articulating his approach to responsible enterprise. Through his leadership, Irwan continues to connect three priorities for Indonesian business: preserving the cultural and commercial relevance of jamu, strengthening environmental sustainability, and making social responsibility an integral part of long-term business growth.

Impacted Industries


  • Healthcare & Sciences