Irene Ursula

Irene Ursula started out in 2014 with beauty e-commerce company BeautyHaul. Five years later, she followed up with her own beauty brand, Somethinc, which quickly became one of Indonesia’s most popular beauty brands in stores and number one on e-commerce platform Shopee. In 2021, it expanded into cosmetics with more than 120 products. Irene is also behind Glowinc Potion, a skincare brand for Gen Z. In 2022, the companies raised $10 million in funding from Sequoia Capital and Prosus Ventures.