Hong Boming’s creative direction has led to the diversification of leading menswear brand K-Boxing. In January 2020, a year that marks the 40th anniversary of the brand, K-Boxing, which was founded by Boming’s grandfather, took to the international stage for the first time with a show at Milan Fashion Week, and launched its new, higher end brand KB Hong. Under his leadership, operations have also undergone digitisation to optimise efficiency.