Hiyasmin Neri-Soyao

Co-founder and CEO, Shoppertainment Live

Tatler Asia
Gen.T 2021 Honouree: Hiyasmin Neri-Soyao
For pioneering e-commerce livestreaming in the Philippines

Hiyasmin Neri-Soyao follows her curiosity, which took her from hosting a TV shopping channel to producing and managing her own. Her company, Shoppertainment Live, is the Philippines’ first full-production livestreaming agency that enables big advertising agencies, multinational companies and e-commerce giants to properly sell their products. An instant hit, it now works with more than 90 brands and recently expanded its studios to an 11,000 sqft space.

Impacted Industries


  • Retail & eCommerce

  • Media & Marketing

  • Technology

Social Media