Seen by many as the successor to Liu Wen, China's most successful model, He Cong is one of the brightest stars of the new generation of supermodels. Born in 1995, He Cong might not have dreamt of making a career on the runway as a young girl growing up in China’s Hunan province, but she nevertheless made her runway debut in the 2013 Valentino show in Shanghai as a college freshman. In 2015, at the age of 20, she made her mark globally by walking for a dozen top brands like Chanel and Dior at Paris Fashion Week.

In 2021, He fronted 21 top-brand advertisements, receiving her first endorsement deal in 2022. Meanwhile, she has been on the cover of five top fashion magazines, including German Vogue. He Cong made her first appearance at the Met Gala in 2022, showing up in a dazzling metallic pleated dress by Michael Kors.