Harris Cheng envisions reconnecting consumers with the environment, encouraging sustainable choices in everyday life. In 2010, he co-founded the eco-friendly skincare brand Greenvines, turning daily skincare routines into sustainable practices. Greenvines is not only the third B-corp certified company in Taiwan but has also won the Best for the World environmental award for five consecutive years, making it the only record holder in Asia. Cheng is also involved in the launch of Taiwan’s first social innovation talent school, School 28, aiming to nurture individuals who use business as a force for solving social and environmental issues.

In 2022, Greenvines expanded into multi-brand development, introducing the new pure fragrance brand Auscentic 奧森青. Upholding the brand’s pure ethos, Auscentic creates a subtle scent using 100-per cent natural ingredients. Since 2017, Greenvines has partnered with the Taiwan Environmental Information Association to initiate the Green Life 21 Days campaign in response to Earth Day. Through 21 consecutive days, they encourage people to practice simple changes in daily life, cultivating habits for a better world. The initiative has accumulated over 270,000 green actions and engaged more than 180 companies.