Happy Salma

Actor, Entrepreneur, Tulola Designs, Titimangsa Foundation

Happy Salma is an actress, entrepreneur, writer and designer who helps preserve and champion traditional Indonesian culture

Happy Salma

Happy Salma (or Jero Happy Salma Wanasari) is an Indonesian actress and entrepreneur. Beginning her career as a model, she later became an actress, appearing in a number of TV series and films. She won the Best Supporting Actress Award for her portrayal in 7 Hati 7 Cinta 7 Wanita in the Indonesian Movie Actors Awards in 2011; she was also chosen as one of the celebrity icons for publisher Balai Pustaka’s reprint of eight classics of Indonesian literature in a special Indonesian Cultural Heritage Series.

In 2010, Happy married Tjokordan Bagus Dwi Santana Kerthayasa, a prince of Ubud, Bali, after which she slowly scaled back on her movie and TV appearances. The couple have two children, Tjokorda Sri Kinandari Kerthyasa and Tjokorda Ngurah Rayidaru Kerthyasa. A woman of many and diverse talents, she is also a writer, having written three books and is co-writing three others. She is also a film producer and an entrepreneur with a successful jewellery business.

At Titimangsa Foundation, an incubator for arts and cultural works, she is in charge as director and actress. Titimangsa Foundation creates and promotes Indonesian theatre and literary works, often adapting them for modern storytelling using virtual and streaming platforms.

Tulola Designs focuses on elevating traditional craftsmanship to a new level, creating one-of-a-kind jewellery pieces. With co-founders Dewi Sri Luce Rusna and Franka Franklin, Happy Salma shares a vision of building a sustainable business that promotes the evolution of silver and gold craft, deeply inspired by Indonesian culture, the arts and literature. Empowering women is at the heart of their work, with the company being composed mostly of women.

As a member of the royal family of Ubud, she has also become a prominent figure introducing Indonesia’s culture, Bali especially, through many different platforms and media. Considering her background, there are few who would be better than she is at interpreting traditional Indonesian clothing for modern times. Just as she champions Indonesian culture internationally, she also makes it a point to don ethnic pieces such as the kebaya and traditional Indonesian fabrics.

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Happy Salma’s desire to preserve Indonesian jewellery culture started from a writing project she worked on with Desak Nyoman Suarti, one of the foremost makers of gems in the country.

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