“Food is my fetish,” proclaims Hans, the man who turned his hobby into an obsession with his culinary blog eatandtreats.blogspot.com. Hans, who earned his degree in graphic design at Universitas Multimedia Nusantara, originally started as an intern at one of Indonesia’s top teen magazines, setting up the blog in his last week with the rhyming title. Posting descriptive reviews alongside tantalizing images of food and travel, all written with panache, the blog that started in 2012 is now one of the most-popular blogs in Jakarta, reaching 20,000 daily readers at its zenith. His carefully edited Instagram has amassed 218k followers per November 2018. He is also an avid photographer, shooting editorial work and ad campaigns for numerous magazines and clients such as Starbucks, BASED, Koko Cici Jakarta. He is picky about the products he promotes, and refuses alcohol or mobile application bids, preferring to send back money at times! Right now, he is trying to embrace sustainability, and is a conscious consumer instead of over-ordering food “just for the gram”. Having had a close look at the restaurant industry, he is now contemplating investing in a restaurant franchise outside Jakarta instead of starting his own restaurant.