Sirapol “Guy” Ridhiprasart is one of the founders and the driving force behind The Decorum, a boutique in Bangkok that specialises in high-quality menswear. Guy’s enthusiasm for classic garments has been a lifelong journey, shaped by his experiences abroad during his travels. He has a keen eye for detail and quality, which led him to the realisation that Thailand’s menswear market still had ample room to grow and develop. This dedication to quality has influenced the philosophy behind The Decorum, which specialises in meticulously tailored clothing and a curated selection of high-quality brands from around the world. Through The Decorum, Guy seeks to emphasise the importance of craftsmanship and timeless style among a community of menswear enthusiasts, in a space that fosters inclusivity, diversity, fun and freedom of fashion expression.

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