Up for any challenge, Germaine Chong, unhappy with her job co-founded Anonymous, an innovative design studio, with her partner Felix Ng. Still not satisfied, in 2010 Gemaine launched A Design Film Festival, which provided the opportunity to design an entirely new experience. Hungry for more, she launched the Bracket and Foodcine.ma film festival, centred around aesthetically pleasing food with educational value. In her spare time she reaches out and connects with creatives and filmmakers in Asia to support the creation of original Asian content.