Genevieve Peggy Jeffs

Singapore fashion icon Genevieve Peggy Jeffs is a lifelong philanthropist

Genevieve Peggy Jeffs has chaired numerous fundraising gala committees with a view to helping the underprivileged and less fortunate. She has worked with a range of organisations, including the Singapore Red Cross, the Breast Cancer Foundation and the Muscular Dystrophy Association, among others.

The stylish socialite was a member of Lions Club International for over 25 years, and also served as president of its Singapore chapter. Jeffs also served on the International Red Cross committee from 2003 to 2007 when she lived in the UK, helping in its efforts to raise funds. Upon her return to Singapore, the self-described maximalist chaired the Singapore Red Cross gala dinner and bazaar organising committees from 2007 to 2019.

Jeffs has said she identifies strongly with the Red Cross Movement’s fundamental principles, and the cause of “serving humanity with impartiality, neutrality, independence, voluntary service, unity and universality”.

Tatler Asia
Peggy Jeffs