A well-known and multi-talented Malaysian BFM host, and a “vivacious communicator” who’s one of the most prominent personalities in the country, Freda Liu’s success is based on the strength of her voice


Freda Liu has one of the most recognisable voices in Malaysia, from conducting interviews with prominent business names to women leaders, on her popular radio shows Enterprise and HerVantage on BFM radio. A versatile and multi-talented woman, the business graduate with a major in marketing is also an author who has written five books, including PR Yourself and Shake & Spear Your Business: The Romeo & Juliet Way, with the sixth, Life’s a Stage, on its way.

Liu is also one of the most sought-after professional moderators for corporate events and training in the country, and a frequent emcee. Being a champion of social enterprises, she serves as a mentor at the Malaysian Global Innovation & Creativity Centre. She is also an advocate for WASH (Water, Sanitation & Hygiene) under World Vision Malaysia, and an ambassador for Women of Global Change KL Chapter.

A big believer in always having a student mindset, Liu pursued and obtained a postgraduate diploma in design thinking. When she is not working or donating her time to various causes, the single mother enjoys running and trail walking.

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Some of the prominent names that Liu has interviewed include the inventor of the mobile phone Martin Cooper, author Stephen Covey, motivational speaker Nick Vijucic and WikiLeaks founder Julian Assange. 

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