While Fitria Yusuf turns heads in social circles as an influencer and fashion model, her work in the business sector does not go unrecognised. Yusuf is active in the family business, where she sits currently as the Deputy CEO of Citra Marga Nusaphala Persada.

Her father, Jusuf Hamka, is a renowned businessman and a known philanthropist. Yusuf’s position in her father’s company sees her overseeing a large consortium of state- and privately owned companies handling a large share of toll-roads access.

Previously, Fitria Yusuf was appointed commissioner of Mitra International Resources, a mining company where she worked for two years. Yusuf also served as CEO of Fifefa International Jakarta. In 2014, she entered the hospitality industry by opening the budget-friendly OZONE Hotel and Eatery in Pantai Indah Kapuk, North Jakarta.

When she's not managing these businesses, she is splurging on retail therapy. Yusuf has co-authored two best-selling books, beginning with Little Pink Book: Jakarta Style & Shopping Guide, a comprehensive guide to retail opportunities both locally and abroad. She also co-wrote Hermès Temptation, the story of how Hermès became a must-have bag in Jakarta and how it fuelled the boom of the re-selling business.