Felicia Chang participated in equestrian events at the 2010 Asian Games. After graduating from the University of California, Berkeley, she worked in her family business Demetrios Bridal Room in Taipei where she was responsible for business and product management and design. After finishing her studies abroad, her sister Nicole returned home and also joined the family business as art director, responsible for media publicity and other external affairs. Knowing each other well and having worked together intimately, the two sisters decided to found their own brand, Nicole + Felicia, in the hope of together creating high-quality custom wedding dresses on a par with leading international brands. This year, Nicole + Felicia attended Arab Fashion Week as the sole representative brand of Taiwan where they exhibited 30 new designs.