Fe Rodriguez

Co-Founder, Burger Machine

An enduring tastemaker who finds joy in timeless fashion, cultural heritage and the rare craftsmanship of artisans

As co-founder of Burger Machine, Fe Rodriguez helped create one of the Philippines’ most iconic food brands. Away from business, she is a passionate collector of handcrafted pieces—from antique jewellery to shawls—and an advocate for culture and traditional craft. Her style, deeply rooted in Filipino heritage yet shaped by global influences, speaks to a timeless elegance that she now passes down to her daughters and granddaughters.

Inspiration from history travel and culture has always informed my aesthetic choices

- Fe Rodriguez -

Photos and Videos

Impacted Industries

Retail & eCommerce

Awards

Did You Know?

Fe Esperanza Santos-Rodriguez also sits on the boards of the Metropolitan Museum of Manila and the Confradia de la Immaculada Concepcion de Manila.

Credits

Creative Direction: Anton San Diego

Photography: Patrick Diokno

Words: Syrah Vivien Inocencio

Jewellery: Cartier

Styling: MJ Benitez

Make-Up: Thea Dionisio

Hair: Patty Inojales

Set Design: Set Design: Rocketsets

Photography Assistant: Enzo Sta Catalina and Bermar Daz

Production: Michelle Soriano, Isabel Martel Francisco, Dorynna Untivero, and Johannah Reglos

Location: Siren Studios

Outfit: Eustacia, Wyn Wyn Ong, Ralph Lauren, Dries Van Noten, Fe Panlilio, Gem Palace, Valentino, Federico de Vera