Esther Erin Wong Yan

Co-founder, CEO and CMO, Dododots

Tatler Asia
Esther Erin Wong Yan

The entrepreneur making skin positivity a worldwide conversation

Esther Erin is the co-founder, CEO and CMO of Dododots, the acne patch brand that grew from a Malaysian start-up into a global business with a presence in 22 countries within four years. Dododots has secured shelf space with major international retailers including Miniso Australia, Don Quijote in Japan, Sephora Hong Kong and DM Stores Hungary. A medical diagnostic scientist by training, she has successfully built a loyal community around skin positivity and self-confidence. Dododots’ organic rise has also seen its patches spotted on celebrities across Asia, including Thai star Kwong Ling Ling, K-pop artists from IVE and former LOONA member Chuu, reflecting its growing cultural resonance.

Impacted Industries


  • Fashion & Beauty

  • Retail & eCommerce

  • Wellness

Credits


Photography: Amru Shakir