COO (Foodee); co-founder (Kravers), Foodee Global Concepts; Kravers Canteen
The restaurateur adapts to the changing environment by introducing technological innovations
The numerous lockdowns and community quarantines took a toll on the nation’s food and beverage industry, prompting many restaurants to close permanently and others to rethink their marketing strategies. This prompted Eric Thomas Dee, COO of Foodee Global Concepts, and two others to establish Kravers Canteen, a pioneering cloud kitchen.
“Kravers Canteen is [currently] the fastest growing cloud kitchen in the Philippines," Dee says. "It was a business born out of the pandemic and continues to thrive today with 13 kitchens throughout Metro Manila and Pampanga.”
Since the re-opening of the Philippine economy after the pandemic lockdowns, the Kravers concept has grown to include Kravers Food Hall, the Philippines' first virtual food hall, offering a diverse menu served in self-heating containers to deliver a unique dining experience. Other brands under Foodee Global Concepts have also experienced growth, such as the Hawker Chan and Llao-Llao chains, which have expanded beyond Metro Manila.
The next phase for Dee’s businesses is sustaining growth amid the current environment, which presents new challenges. Still, Dee and the rest of the company aim to meet the challenges head-on and remain committed to their brand promise. “We aim to create smart systems to get analytics on our customers, to learn how to serve them better,” Dee says. “We also aim to keep up our customer-centric approach to ensure quality service.”
Did You Know?
Eric Thomas Dee is married to Kidd Tan Dee, with whom he has two sons.