Known as one of the biggest pharmaceutical companies in Indonesia, Sukoharjo-based Konimex has a diverse business portfolio, which includes vitamins, candies, and snacks. Some of its most famous products are Inzana, Termorex, Nano-nano, and Tini Wini Biti. Nowadays, Konimex's distribution channels reach global markets, from Vietnam to the Middle East. Djoenaedi grew up in a family that operated a drug store in Solo, hence the inspiration behind his decision to build a pharmaceutical business in 1967. His goal is to make affordable, high-quality medicine for all Indonesians. In his early days, Djoenadi marketed the products through door-to-door sales. Konimex then expanded from distributing health and medicine entities to producing its products. The 1933-born businessman has numerous global recognitions, such as the 2003 Ernst & Young Entrepreneur of The Year and 2004 Ernst & Young World Entrepreneur of the Year. He is the co-founder of Kwik Kian Gie School of Business, previously Institut Bisnis Indonesia.