Led by chairman Ding Xuan Shen, Yuanta Financial Holdings has proven itself ready for the acceleration of the shift to digital services; in 2020, the company recorded a net profit of NT$24.105 billion, taking advantage of the rare investment boom during the pandemic.

Yuanta Bank also enticed young people into starting a wealth management fund with a minimum of 300,000 yuan. Since the launch of this program, 90 per cent of the investors who have signed up were first-timers, and 24 per cent of them were under 30 years old.

A veteran employee of Yuanta, Shen started as a salesperson, later managing the brokerage business then directing its securities arm, before being named chairman in 2019.