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David Soong

Founder, Sweet, Escape

 

David translated his love for food, travel, and photography into Axioo in 2002, a wedding photography and videography studio that transformed the way Indonesians view art. With storytelling done through drone shots and closer angles, David captures the bliss of wedding days, and this ability to capture people’s joyous moments is what drives him as an entrepreneur in the creative industry. Besides building the F&B chain Boga Group – responsible for famous restaurants like Bakerzin and Pepper Lunch – he was also involved in the creation of Bridestory and Printerous. He decided to take the reins as CEO for the start-up SweetEscape, launched in 2015, which intertwines technology and photography. As of now, SweetEscape is available in 400 cities with over 2000 registered photographers. David, who requires photographers to undergo strict vetting, created SweetEscape so that tourists could have photos of their trips taken by friendly professionals who speak their language. A mobile application was launched in late 2016. David hopes it will become a “one-stop solution for ordering photographer services”, including birthdays, social gatherings and graduations.

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