Datin Vivy Yusof is the co-founder of FashionValet and The dUCk Group. Her journey to becoming one of the most successful Malaysian entrepreneurs began with her personal blog, Proudduck, which she started in university. Offering insights into her life, thoughts and fashion interests, the blog garnered a strong following and contributed to the rapid growth of the e-commerce fashion-retail company she started with her then-boyfriend (now husband) Dato’ Fadzarudin Anuar.

Vivy’s dUCk label, which initially focused on scarves and later broadened its offerings to include accessories, bags, cosmetics, and body care, drew a huge cult following, partly due to her popularity. Through various investments, including the RM1 million gained from the reality TV show Make the Pitch, the couple transitioned their business from a digital platform to physical stores in prominent malls. They further expanded their presence to Singapore, Indonesia and Brunei.

Evolving from a top blogger to a social media star, Vivy starred in her reality TV series, Love, Vivy, regularly vlogs on YouTube, and authored her best-selling book, The First Decade: My Journey from Blogger to Entrepreneur.

Yusof and her husband have four children together.