Datin Vivy Yusof

Entrepreneur and Co-founder, FashionValet and The dUCk Group


Vivy Yusof co-founded a Malaysian e-commerce fashion empire and cult fashion label

Johnnie Walker Blue Label

Datin Vivy Yusof is the co-founder of e-commerce retail company FashionValet and fashion label The dUCk Group. A law graduate, Vivy’s journey to becoming one of the most successful Malaysian entrepreneurs began with her personal blog, Proudduck, which she started while still in university. Giving her readers insights into her life, thoughts and interest in fashion gained her a strong following and helped turn the e-commerce fashion-retail company that she started with her then-boyfriend (now husband) Dato’ Fadzarudin Anuar into one of the fastest-growing companies in Malaysia.

Vivy’s dUCk label, which started out selling scarves and expanded to accessories, bags, cosmetics and body care, attracted a huge cult following, also thanks to her popularity. With the help of investors over the years, including the RM1 million investment they won on the reality TV show Make the Pitch, the couple eventually took their e-commerce retail company and fashion label from the digital space to brick-and-mortar outlets in major shopping malls and also expanded their operations to Singapore, Indonesia, and Brunei.

From being one of the top bloggers in the country, Vivy grew into a social-media darling, with 1.8 million followers on Instagram, and starred in her own reality TV series, Love, Vivy. She also regularly vlogs for her YouTube channel. In 2020, she and her husband organised three fund-raising events to help frontliners in Malaysia fight the Covid-19 pandemic, securing a total of RM2.1 million. In line with their mission to support local businesses, the couple also established a platform for F&B vendors to promote their enterprises during the pandemic.

Yusof and Anuar are currently expecting their fourth child.

"FashionValet is bigger than just Fadza (Anuar) and me. There’s our team as well as the 500 brands under us. I feel so empowered to work everyday.”


Impacted Industries



Entrepreneur Par Excellence (Malaysia Tatler)


Young Entrepreneur of the Year Award (Asean@50 Achievement Awards)


Young Entrepreneur Award (Tribute to Women Malaysia)

Did You Know?

Vivy showed early signs that she was destined to be an entrepreneur and writer. When she was nine, she wrote a book and would rent it out to her friends for 50 sen.

Social Media

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