Datin Sri Linda Chen

Creative director, Bonia

For Bonia's creative director Datin Sri Linda Chen, versatility is the name of her style game

As creative director at homegrown label Bonia, Datin Sri Linda Chen has played a role in some of its brilliant campaigns, in line with the new direction it is taking in becoming a luxury lifestyle brand.

The style maven and mother of three firmly believes that fashion plays a big role in boosting one’s confidence and mood. A versatile dresser, she fashions her look according to where she’s going for the day.

She explains, “If I’m going for work meetings, I like to go for street style that is sleek and timeless; I normally complete the look with a stylish oversized blazer. For evening or formal wear, I usually opt for a feminine and chic style that makes a statement.”

Coat: Bottega Veneta | Red dress: Tom Ford | Jewellery: Panthère de Cartier

“Fashion makes me feel confident and in control. It puts me in a good mood when I do dress up.”

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