The ultimate advocate for personal style, Darren Lee jumped from fashion stylist and writer to producing video content, before launching the ultimately Singaporean streetwear style blog, Shentonista. A hybrid of Hypebeast magazine meets Humans of New York blog, Shentonista captures stylish Singaporeans within the context of their lives and workplace; creating an outlet to document the fashion and cultural landscape of Shenton Way (Central Business district) and Singapore. With over 10,000 followers on Instagram and winner of Winner of JUICE Magazine’s Best Online Fashion Fix award in 2011 and ELLE Magazine’s Best Street Style Photographer award in 2011 it sure looks like they found their niche. Branching out of the blogsphere, Darren also launched Uniform, a content and communications agency. Currently, Darren is in the works to expand Uniform’s portfolio to include food and culture.