BY.SORUM, with over 10 years of experience in the bar and beverage industry, is a consultancy that has played a key role in the creation of new and innovative bars and restaurants throughout Bangkok. Co-founders Ben-David and Dannie Sorum were also the first team to be part of Soho House private club from London when it was introduced to Thailand to cater to the creative industry, and have since been instrumental in establishing new and exciting venues across the city.

BY.SORUM is interested in exploring the food and beverage business in the luxury lifestyle arena in the near future, looking at incorporating web3 technology in creating an immersive experience that seamlessly connects the real and virtual worlds, aiming to redefine the industry with innovative concepts.