Crystal Lee Gonzalez

Co-founder and CEO, Pick A Roo

Tatler Asia
For super-fast deliveries

Pick A Roo, headed by Crystal Lee Gonzalez is an all-in-one delivery app, offering products from more than 1,300 merchants and can deliver them at a schedule of your choosing. It has become the fastest growing grocery app in the Philippines, expanding by 500 per cent in 2021. She previously worked at a range of internet giants, including Yahoo, Lazada, Canva and Viber.

Impacted Industries


  • Retail & eCommerce

Social Media