When Christopher Aldo Setiawan took full ownership of Yellow Fit Kitchen, the company was navigating a challenging period. What followed was one of Indonesia’s most dramatic food and beverage turnarounds: over two years, he grew revenue by 500 per cent, turning it around not just financially but culturally, and expanding the team to more than 800 people. Built on the belief that healthy eating only sticks when the food is genuinely enjoyable, Yellow Fit Kitchen has since earned a MURI Record for being the healthy food brand that has helped the most customers lose weight in Indonesia.

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