After honing his business skills in his family’s CP Foods empire and then working in entertainment production, Chrisada Chiaravanond moved into the turbulent emerging sector that is esports. Since 2018, Chiaravanond has helmed Bangkok Lynx E-sports, a club that has thrust the competitive gaming industry in Thailand into the spotlight. Similar to a football club, Lynx signs talented and charismatic players to compete under its banner.

Chiaravanond has positioned his company to take full advantage of the growth of esports globally, and has told media that he sees Thailand as a potential hub for the industry.