With a commitment to reducing financial disparity in society and ensuring everyone has equal financial participation, Chookiat Rujanapornpajee founded SABUY Technology Public Company Limited (SABUY) in 2014. The company has since diversified its business, covering electronic payment systems, product distribution, customer connectivity, and investments. SABUY serves both as a consultant and business partner to its clients, offering the SABUY Ecosystem, a comprehensive financial system aimed at long-term sustainability.