Chloe Liem

Social media’s favourite stay‑at‑home daughter with a combined 1.3 million followers and 73.8 million Likes across TikTok and Instagram, Chloe Liem is not just idling at home quietly. The 21‑year‑old with a deadpan humour sharper than her heels might have first gone viral in 2023 with a “day in my life” video that blew up overnight, but behind the “soft life” aesthetic, the business administration student at the National University of Singapore is balancing studying finance, marketing and full‑time content creation with surgical precision. Her fashion origin story? A Louis Vuitton x Murakami Mini Speedy gifted at her one‑month birthday bash. “Marking milestones with timeless pieces is such a special way to celebrate,” she says. Liem’s style is equal parts clever and classic—think baggy jeans, pointed kitten heels and a Chloé logo tee she calls her inside joke. “I feel like not enough people appreciate my humour, but this T‑shirt is like an inside if‑you‑know‑you‑know joke and it entertains me,” she says. She has lived through a mint green vest regret and a dog‑mum merch era, and now invests more in jewellery than fleeting fashion trends. Case in point: she is partial to an off‑shoulder neckline for one very specific reason; so she can show off a necklace, and not just any necklace, but a Van Cleef & Arpels double-wrapped 20-motif Alhambra necklace, the quiet flex of the jewellery world.

And if diamonds are a girl’s best friend, her soulmates are her poodles, Lola Loola and Matilda Jane—the former, she swears, set off the cosmic domino effect that launched her career. Call it puppy love, with impeccable taste.