Chia Pei Qi

Co-founder and COO, Delugs

Tatler Asia
Chia Pei Qi, co-founder and COO of Delugs

The entrepreneur transforms watch straps into a canvas for self-expression

What began as a husband-and-wife leather crafting hobby has evolved into Delugs, a trailblazing watch strap brand. Led by Chia Pei Qi and her partner Kenneth Kuan, Delugs offers a range of handcrafted premium leather, rubber and fabric straps for various timepieces, from an Apple Watch to a Patek Philippe. The brand has exhibited at watch fairs, opened its first retail store, organised trunk shows worldwide and been spotted on the wrist of singer Ed Sheeran.

Impacted Industries


  • Fashion & Beauty

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