Chayapa Chutrakul recognised the immense opportunity and rising growth of the luxury market in Thailand. With a clear vision, she partnered with a firm in Singapore to establish Directions Group (Thailand), a luxury-focused agency offering comprehensive services across three key areas: PR & communications, event management and CRM consulting. Drawing on a strong background in data science and extensive experience managing global brands, she crafts strategic approaches that aim to propel Thailand toward becoming the luxury hub of Asean. Beyond this, she also co-founded The Pink Lab, a consultancy that blends brand building, marketing, and technology to elevate businesses, as well as Jai by OneSiam, a community of luxury, innovation and experience.

Impacted Industries