Chau Bui

Though initially self-conscious about her petite stature when embarking upon a modelling career, Chau Bui has since ascended to become one of Vietnam’s most celebrated style mavens. Her singular aesthetic sensibility has propelled her into the international limelight, where she has become a familiar presence gracing the coveted front rows at Milan, Paris and New York Fashion Weeks—a trajectory that has caught the discerning eye of the fashion world’s most prestigious publications.

Indeed, Vogue, Elle and Harper’s Bazaar have all showcased Chau’s exceptional street style, further cementing her position amongst the global fashion elite. Such is her influence that she has consistently ranked among the world’s most valuable digital tastemakers during the seasonal fashion calendar—no small feat for the young Vietnamese trendsetter.

Transcending these accomplishments, Chau has harnessed her considerable platform to champion numerous social initiatives, including the Sharing is Caring series, the Introspection project, and the environmentally conscious Turn Off the Lights and Turn On Ideas campaign. Her most recent venture—the launch of her homegrown cosmetics label Good Day—underscores her entrepreneurial acumen and has earned her recognition as a pivotal figure whose economic and social contributions reverberate throughout the Asia-Pacific region.