Starting off in 2012 as a niche, mail-order-only offering based on Chanisara Wongdeeprasith’s kitchen experiments, Brunchtime’s Diamond Grains granola products are now widely available in leading supermarkets and convenience stores. Thailand’s first clean granola products with no preservatives or unnecessary additives, they have also been exported since 2018. In 2021, the company reported revenue of $13 million.