Bryant Chao

YouTuber and KOL Bryant Chao has in recent years stood out among content creators in Taiwan, growing his YouTube channel past 100,000 subscribers with cross-disciplinary collecting content specialising in watches, art and fashion. As a collector who personally buys what he covers, he analyses market trends from a consumer's perspective. His expertise and influence have led major luxury brands to sign annual paid partnership agreements with him, and he has made the case that collecting is a cultural perspective and a way of life.

Two years ago, he hit a low point as traffic fell and he lost his sense of direction—until a viewer fighting illness sent him a private message saying his videos were their greatest source of comfort. That moment of connection became the force that kept him going. An introvert who admits to finding social situations difficult, Bryant Chao lives by the best advice he has received: "Be the most authentic version of yourself in front of the camera." He channels his love for his audience into the motivation to keep moving forward. Currently focused on staying true to his original purpose and raising the quality of his content, he also hopes to hold more offline events in the future to meet his audience face to face.