Social media personality
From viral fame to the Oscars, Bretman Rock proves authenticity always shines brightest
Bretman Rock continues to blaze his own trail as one of the world’s most recognisable and influential digital creators. Born in the Philippines and raised in Hawaii, he first rose to fame in 2015 through viral videos that showcased his charisma and unfiltered humour. He later ventured into reality television with MTV’s Following: Bretman Rock and 30 Days With: Bretman Rock, which revealed a more introspective side of the larger-than-life personality. Since then, his star has expanded far beyond social media, earning him global recognition in beauty, fashion, and entertainment.
A powerful advocate for authenticity and representation, Bretman made history in 2021 as the first openly gay man on the cover of Playboy. His bestselling memoir, You’re That Bitch, offered a candid reflection on his identity and journey toward self-acceptance. He was later honoured by the Hawaii House of Representatives for his cultural influence and named to Variety’s 2023 Young Hollywood Impact Report and Forbes’ Top Creators list.
In 2025, Bretman made his Oscars debut in a sculptural gold-pleated Robert Wun ensemble, capturing headlines with his now-viral GlamBOT moment. That same year, he launched Home and Thriving, a radiant summer beauty collection with Philippine brand blk Cosmetics—a celebration of his heritage and creative evolution. Now signed with Range Media Partners, Bretman continues to expand his creative universe to over 50 million followers worldwide, bridging cultures and industries while inspiring millions to live boldly and unapologetically.
Impacted Industries
Entertainment
Awards
2021: Breakthrough Social Star (MTV Movie and TV Awards)
2019: Beauty Influencer (People’s Choice Awards)
Did You Know?
Bretman Rock Laforga was named by his dad (who passed away in 2019) after wrestling personalities Bretman Hart and Dwayne “The Rock” Johnson. Laforga has given himself his own moniker besides his unique name, fashioning “Da Baddest” in his social media accounts to cement his edgy and real brand of online personality.
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