Brandon Hsu

Brandon, founder and CEO of BV Public Relations, is building one of the largest luxury PR agencies in Asia-Pacific and the Chinese-speaking world. Beyond overseeing operations, he sees his core role as a mentor to colleagues in both their professional and personal lives. When the company once lost NT$30 million in revenue in a single day, he retreated to think through strategy and clawed back the losses within three months. In the unforgiving world of fashion PR, he has held on to kindness and sincerity, living by the best advice he has received: “Under pressure, focus on one thing at a time.”

An antiques enthusiast, Brandon believes that work made with care can endure, which drives him to produce results worth passing down. He once turned to handicrafts to get through a difficult period in life, and the ribbon has since become a symbol of the company's identity. He is now leading an internal organisational restructuring, and turning his new home into a corporate hospitality space with a garden and open-air bar. Looking ahead, he wants to keep deepening the emotional connection between brands and consumers, and—in the area he finds most compelling—the nature of human communication itself, as he works to redefine what public relations means in the Chinese-speaking world.