A celebrated fashion and lifestyle photographer, BJ Pascual published his inspirational first book, PUSH: Muses, Mischief, and How to Make it in Manila, in 2015. He, after that, established a YouTube channel meant to inspire a new generation of creatives to express themselves in highly imaginative ways. Pascual’s YouTube channel has over half a million subscribers and over 27 million views.

Pascual’s influence extends well beyond the camera. In February 2023, he was welcomed into the Estée Lauder family as one of five new brand ambassadors for double wear stay-in-place makeup foundation. Later, Pascual shot Tatler’s annual Asia’s Most Stylish list, with Anne Curtis as the cover. In October 2023, Pascual attended the Calvin Klein Music and Fashion Night in Tokyo, Japan where international celebrities such as BTS’ Jungkook and Thai personality Bright Vachirawit Chivaaree were spotted.