Bienvenido "Donnie" Tantoco III

President, Rustan Commercial Corporation

 

A man with a heart of gold, Bienvenido “Donnie” Tantoco III reinvents what it means to be a business leader

Bienvenido “Donnie” Tantoco III, Rustan Commercial Corporation’s President and the eldest grandson of the late founder Bienvenido Tantoco Sr., is not like your typical business magnate. While many executives are all about business, profits, and expansion — though he has nothing to prove in this area, having spearheaded the conceptualization of Shopwise, the country’s first-ever hypermarket — Tantoco’s main priorities in life are centred on the values his grandfather taught him: love, family, and togetherness.

Sure enough, these values have trickled down not only to his work as Rustan’s President, but also to the Filipino public. Chairing The Outstanding Young Men (TOYM) organization, Tantoco reinvented the award-giving body to help the country amid the Covid-19 pandemic. With Tantoco at the helm, TOYM rallied famous personalities in supporting frontliners while also providing free test kits, beds, and meals in collaboration with the Philippine General Hospital.

Now as the country enters its second Christmas amid a pandemic, Tantoco launches Rustan’s 2021 Christmas theme: togetherness. This aligns with his belief that a closely-knit family is the key to one’s happiness, one he embodies as a father, husband, and President. 

Impacted Industries


Did You Know?


Donnie and his wife, Crickette Yu Tantoco, go way back —  first meeting at Assumption College’s high school junior-senior prom after he was invited over by his aunt and fellow Rustan’s director, Maritess Tantoco.

This website uses cookies to improve your experience. See our privacy policy.