Handmade Heroes co-founder Bella Kuan is an exemplar of healthy, balanced living


Also known as Isabella Wong, Bella Kuan is a bonafide multi-hyphenate. Not only is she an active presence on social media for her no-frills approach to healthy, balanced living, this digital content creator is also the co-founder of Handmade Heroes, an all-natural indie beauty brand that gained cult status after its lip scrub was featured in British actress Lily Collin’s beauty routine with Vogue.

A fitness enthusiast, Kuan is an adventurer through-and-through: from every board sport imaginable to being a certified Flycycle spin instructor with a background in martial arts. Recently, she has taken to dancing as well.

Prior to her eventual transition to becoming a social media influencer, Kuan was a major in piano and voice at the Malaysia Institute of Arts with a specialisation in opera. Her love of music was inspired by her mother, a piano teacher. Kuan intended to continue her musical studies in Italy until her blog took off and she became one of the earliest frontrunners of Malaysia’s budding blogging scene.

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Adventurous and unafraid of a little rough tumble here and there, Kuan had once fallen 10 metres down a waterfall during a jungle trek, where she hit her head and shattered her left foot. It took three hours for her friends to get her to the hospital from the jungle and another four hours back to KL. 

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