Also known as Isabella Wong, Bella Kuan is a bonafide multi-hyphenate. Not only is she an active presence on social media for her no-frills approach to healthy, balanced living, this digital content creator is also the co-founder of Handmade Heroes, an all-natural indie beauty brand that gained cult status after its lip scrub was featured in British actress Lily Collin’s beauty routine with Vogue.

A fitness enthusiast, Kuan is an adventurer through-and-through: from every board sport imaginable to being a certified Flycycle spin instructor with a background in martial arts. Recently, she has taken to dancing as well.

Prior to her eventual transition to becoming a social media influencer, Kuan was a major in piano and voice at the Malaysia Institute of Arts with a specialisation in opera. Her love of music was inspired by her mother, a piano teacher. Kuan intended to continue her musical studies in Italy until her blog took off and she became one of the earliest frontrunners of Malaysia’s budding blogging scene.