As a representative of independent designer brands in China, Ban Xiaoxue has 61 independent boutiques and sells in 10 stores across 51 first- and second-tier cities in China, and in three stores internationally in Russia, Sweden and Austria. Xiaoxue, who won the Asia regional final of the 2012/2013 International Woolmark Prize, has an annual sales volume of more than RMB250 million. The Ban Xiaoxue Tmall e-store opened in April 2018.