Axton Salim is the third generation of Salim Group, a massive business conglomerate that includes Indofood Sukses Makmur, Indomobil Group, and Indomaret. Its operations span the production of raw materials, food processing, and consumer products. Nowadays, the 1979-born Axton helps develop and promote the group's products to make them more relatable to younger markets and demographics around the world. Outside of the group, Axton initiated the Block71 start-up incubator between Salim Group and the National University of Singapore. Aside from its headquarters in Jakarta, it now has offices in major Indonesian cities like Bandung and Jogjakarta to foster industry growth. He also served as global co-chair of the United Nation’s Scaling Up Nutrition Business Network Advisory Board and sits on the Advisory Board of Nanyang Business School at the Nanyang Technological University, Singapore. Axton received an Alumni Achievement Award 2021 from the University of Colorado-Boulder Leeds Business School, which recognises its alumni for their exceptional achievement in the business community.